How To Build An Email List through email marketing?

Statistics have revealed that business growth benefits directly from corporations building and maintaining healthy mailing lists. The practice of developing a well honed email marketing strategy is one that contributes a substantial amount to your ROI out of all other marketing channels, thereby making email lists amongst the most valuable assets a corporation could have. 

Additionally, email marketing is a marketing practice that business owners have complete control over without having to fret about changing algorithms unlike social media marketing.

Building your email list by encouraging potential customers to sign up for them allows you the opportunity to contact them in the future, thus giving you an added opportunity to convert them into buying customers. To get started, here is how you can build your own email list:

Email Content

Retain the interest of your email subscribers by ensuring that your email content is engaging, entertaining or useful. This further encourages them to forward your emails to their social circles and spread awareness of your corporation's services or products. 

Experimenting with different types of email content is a good way to gauge what your email subscribers are most interested in so be sure to track data through the use of tools like MailChimp. Keep your emails to subscribers informative, functional and easy to process for further effectiveness!

One good method of increasing chances of having visitors of your website subscribe to you would be to make use of different email subscription types that use different targeted contents, but only email them to specific segments or lists. Emails that are more specialised and applicable towards email recipients stand a higher chance of being clicked on.

Call To Action

Including a simplistic call to action like "Subscribe" buttons can help to improve the user's convenience to opt in to your mailing list. Currently, your emails can be shared and forwarded to others by existing subscribers with ease.

 By going through with this extra step of placing in CTA buttons and facilitating this convenience, interested users who are not a part of your mailing list will be more likely to follow through/subscribe to receive your emails. 

This way, you will gain further access to fresh networks through the subscriber's social circles.

Opt In Incentives

Improve your email marketing strategy with the Inclusion of incentives as an encouragement towards others to opt into your mailing list. Opt in incentives can come in many different forms, including ebook files, free images, free trial softwares, and more! Depending on the nature of your business, offering different types of incentives may apply better in your email marketing strategy. 

Alternatively, you can also make use of opt in email marketing campaigns to breathe life back into your older email lists. Offer certain incentives to contacts who are willing to re-opt in to your mailing list and remove ones that do not. This way, you will be improving deliverability rates and sharing rates.

These are just some of the ways you can build your mailing list through the development of an email marketing strategy. To learn more about what you can do, as well as how you can do so, you are advised to sign up for email marketing training courses! 

About the Author

Morris Edwards is professionally a digital marketing expert, currently associated with WordPress Training Singapore, which provides email marketing training course in Singapore. He loves to share his knowledge about various email marketing tips and strategies.

 Source

 Did you find this article helpful?  Please comment below.