Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts

Monday, 30 January 2017

Saturday, 19 November 2016

Music As A Marketing Tool Focused On Millennials

As all social media users know, millennials are now ruling the economics, making up more than 25% of the US population, with a purchase power of around $1 trillion dollars, and it’s not just me who says this: you can check the numbers on PTTOW, CNBC, and Forbes.
Because we spent a large part of our lives under the influence of electronics and social media, we like to see brands going an extra mile in order to sell us stuff.

Millennials are probably the first generation of buyers who prize the emotional bond between them and the seller. In order to make a millennial buy, you need to represent the complex set of values they appreciate and reach to them, speaking their own language.

Sunday, 13 November 2016

How to Use LinkedIn to License Your Concepts for New Products

For more than 16 years now, I’ve been teaching people how to license their ideas for new products. I was attracted to the licensing model because it enabled me to focus on what I liked -- being creative, working with my hands -- on my own time. 

If a product I conceived of became successful, I’d earn royalties, which are a form of passive income. I knew passive income was worth seeking out and that the multiplying effect was important.