October’s known for being spooky, but this month the most ‘frightening’ social update was Facebook’s addition of Halloween-themed Reactions and Live masks (though the social network also announced a myriad of other updates).
Meanwhile, Twitter shuttered Vine and pumped up Periscope, Instagram celebrated six years, Pinterest delved further into ads, and LinkedIn added new tools for job seekers.
Lots happened on social in October. That’s why we’ve done the hard work of rounding up all the updates—big and small—from all the major networks so you don’t miss a thing.