Wednesday 28 December 2016

4 things to be present in a successful e commerce website

In any project, there are many aspects which go under consideration. Development of any enterprise website is a large-scale, complex process, but an e-Commerce site presents its own particular challenges. Since users will be coming to the site to learn about and purchase products, developers will want to do everything they can to make this process easy and intuitive.
Security

One of the chief features which make an e-commerce website trust worthy is the security feature. Customers have an expectation that their personal information will remain secure when they make a purchase online, so ensuring that SSL is implemented is not just a good idea, but something that is absolutely essential for ensuring that your customers trust that their information will remain secure. This si also beneficial in case of the payment pages.

Effective Design

An online marketer has got ten seconds to catch the fancy of the visitor. If the design and layout of the landing page do not click with the audience, it surely would prove fatal to the business.

Researching about the potential target audience is a must in such case. Moreover, when it comes to landing pages, small and concise design is in demand. Also it should be easily navigable to feed the right information which the visitor might be looking for.

Optimized site performance

Researches have been showing that one of the main reasons of the websites losing visitors is the slow loading time. The scene is even more intense in case of mobile users. Customers tend to have less patience span and abandons the page if it takes more than 3 seconds to load.

More and more operators and owners are now developing the platforms which take less time and hence it has become one of the major determining features in the e commerce website development these days.

Responsive design

The use of mobile devices to access websites is continually growing, and e-Commerce sales are a large portion of this traffic. More than 30% of all the web businesses come from mobile. The reports have always been indicating that the mobile-friendly site can double the conversations. It is no more a luxury but has become the necessity of businesses to develop mobile-friendly landing pages. Easy to navigate, fast loading, and ultra clickable are some of the features which have made them popular.

Digital agencies have made it possible to develop and design interactive and more appealing e commerce websites. 
 
About the Author
Contact Credence digital Marketing team for the appropriate E-commerce web development in London to make your website and landing pages highly optimized and attractive simultaneously.
 
 
By  Credence Digital Marketing UK
 
Article Source: http://www.artipot.com
 
Does your e commerce website comply with the crieria set out in the article?  Please let us have your feedback in the comments box below.
 
 

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