Running an eCommerce site can be challenging especially with the rising number of competition from other online stores.

If you do not differentiate yourself from the competition and effectively market your business, failure is almost guaranteed.

You should, therefore, take your eCommerce business seriously and start executing the strategies that have propelled successful eCommerce sites to the top.

You should also avoid the mistakes that make most eCommerce sites fail.

Here are some of the mistakes to avoid: