Showing posts with label Content marketing. Show all posts
Showing posts with label Content marketing. Show all posts

Thursday, 26 January 2017

Simple Tricks to Get Your Content Rank High on Google

If any of the following is true for your presence on the internet, ignore this write-up.
  1. You already have a huge fan following.
  2. You are there for fun and don’t care about followers
  3. You are answering to a query and hence need only one person’s attention.
If none of them is correct in your case, then this article is for you!

Friday, 20 January 2017

12 Social Media Tips for Successful Business Blogging

According to successful bloggers, you should be spending around 20% of your time creating quality content for your blog. The other 80% should be spent promoting your blog content online.
 
You know that the key to your blogging success is providing your readers with content that brings value to their lives. This is why you spend so much time pouring your heart and soul into your posts. Yet, if you don’t spend quality time promoting your content, very few people will ever know it exists.

12 Ways Social Media Helps Create a Successful Blog

Monday, 16 January 2017

Sunday, 1 January 2017

5 ways to make sure your marketing content is not talking to the wrong audience


Content marketing, in its very essence, has one core objective - to engage and retain a clearly defined segment(s) of the market which would ultimately translate into a desired customer action. Be it brand awareness or lead generation. But quite often, businesses invest considerably into content that speaks about the products and services that are being offered to the market. Simply put, the content and editorial pieces revolve around the offerings and fail to touch upon the most important aspect of a good content strategy - the Audience. Your product may be great for you, but how does it translate for your customer and are you saying it in their language?

It's well worth your time and resources in identifying a clear, relevant and profitable segment of the market that you want to reach and then learn their language to communicate effectively. Let's look at some of the critical aspects of a successful audience engagement.

Tuesday, 27 December 2016

Get Your Arms Around Content Marketing

Back in the day, business owners and executives designed marketing messages for their products and services that, like a megaphone, were directed outward toward target customers and cast a wide net. The usual marketing media were print, radio and television.

Traditional marketing activities are still employed, but they've been joined by a more personalized strategy known as content marketing. Neil Patel, CEO of KISSmetrics, defines content marketing as "... the way for a business owner to educate customers and potential customers about your products and services.

 The goal is to offer tips, help and education about anything that can be useful to the customer. This kind of information can be shared in the form of a blog, white paper, webinar, video. or social post... "

Tuesday, 6 December 2016

What You Can (& Shouldn't) Automate for Social Media Marketing Success - #infographic

As far as the significance of automation in the success of social media is concerned, first of all, it is better to comprehend the notion of automation in a detailed manner. The concept of automation in the domain of social media suggests that it is the most influential tool through which organizations and small business owners are able to communicate messages to their potential and existing customers. Therefore, there are different kinds of tools or resources available that can be applied in order to perform the task of automation in the desired way.

Sunday, 27 November 2016

Here’s What Every Solopreneur Should Know about Social Media

Aren’t you sick and tired of trying to figure out this social media stuff? I can’t say I blame you. Social media for solopreneurs can be quite a challenge.

If you’re anything like me, you’ve probably tried tons of different advice. You might have even had some success.

But then you hit a wall.

It’s like you’re hitting your Twitter glass ceiling. You just can’t seem to attract new followers.
On top of that, your website isn’t getting much traffic from social media. You may have even considered giving up!

Here’s the thing: social media marketing doesn’t have to be hard for solopreneurs. Chances are, there might be just one mistake that you’re making that is keeping you from moving forward.

Fortunately, there are ways to improve your social media marketing. Social media doesn’t have to be some insurmountable challenge that gives you a headache just by thinking about it.