Let's determine what pain points we can market to. Once I share with you how to determine what those pains are, we can talk about how we bridge the gap between those pains and the solution.
The first thing that we're going to do is start with a blank slate here - we'll assume we're starting out from "square zero." That means that we don't know any of the problems, pains, or solutions for this market.
If you've been in business for a while and you already know what some of these are, jump to whatever level you're at in the process. You don't have to begin at this beginner stage, but I'm covering in case you're new, or breaking into a new niche where you don't have experience.
Let's say that you're starting out and you know that there are a pain and a problem in your niche, but you don't know really how to describe that pain or problem. Initially, you begin with some generic marketing that identifies what you think the problem might be. Choose a generic problem in your particular niche.
You're going to create a squeeze page that is centered around that problem, then you're going to present a solution to that particular problem on the page.
For example, the squeeze page might say "Discover the 7 Steps to Overcoming" and then name the problem.
Remember, you're being pretty generic. You don't know the real problem yet, or the nuances of the real problems.
I did this when I started my business; my first squeeze page was very generic.
Over time they became much more targeted as I discovered exactly what the real problems were.
Next, you're going to have generic bullet points:
Then you'll have a call to action "Download the Training." Whether it's a PDF, an MP3, a video, it doesn't make any difference what you've got right now, just tell them to download it.
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