Friday 11 August 2017

An Article Which Explains How an Facebook Login Helps User Experience

Smartphone, Facebook, Login, Internet




Article About How Facebook Login Helps User Experience:

Suppose, If a Consumer/Customer is interested in buying an Product Online. The site demands to register and fill in a tedious form. Not surprisingly, many impatient, potential customers click away at that point and your E Commerce site has lost a sale.

According to a recent survey by majority of the Customers/Consumers (perhaps as many as 50-80%) prefer to use an existing social media account for log-in/registration on E-Commerce sites.
The most popular Social Networking Site is Facebook which Contributes for 55% of all the social logins. There are more than 600 million people using Face book's application.

We need their details, so what's the solution?

The answer is Facebook Login. With this facility Facebook users (and most people are nowadays) can simply allow their account to supply information and skip the form-filling. It can also allow the online seller access to useful data on 'likes' and interests.

The Some Of The Advantages Of Using Facebook Login:

1. Speeds up the Registration Process:

With the Facebook Login, it's possible to access a person's details with just a click. A web form can pre-populate form fields from Facebook data - like Name, Date Of Birth, Gender and City/Place to speed up the process.

2. Customers supply only the data you need from them:

When a customer uses Facebook to populate a form, they can see what information they're sharing with you. It would be advisable to ask for just the basic information at this stage. Otherwise it may be seen as a breach of privacy and you can scare them off.

3. Ideal for the Mobile Market:

Many customers using mobile to access E-Commerce web site will already be logged in to Facebook automatically. This makes it easier and more appealing for buyers who are out and about. 

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