Hello there now there's several ways to promote your online business and
one of them is to use ad networks, just so that everyone understands
the opportunities offered through ad networks I'm going to cover the 3
identified above and give you some pointers.
Ad networks let you put your ads where people will see them. When they
click on the ad to check it out, you pay. This is called PPC (Pay Per
Click) and it's a great way to get traffic to your site fast.
Lots of people use it as part of their strategy. There are lots of free
ways to generate traffic online, but if you've just gotten started with
your site, you may want to pay for a short burst of it using one of
these ad networks. Then again, some folks work their ads into their
overall marketing strategy along with free methods.
AdWords - Google's PPC Network
Google AdWords is without a doubt the biggest ad network. After all,
it's Google we're talking about here. When your ads are place on
Google's search results page, there's no doubt that you will get clicks.
It's considered the best ad network around today.
One of the other advantages of Google AdWords is that it's integrated
with everything else Google. They offer all kinds of extra tools like
their keyword suggestion tool and built-in ROI tracker to help you make
your ads more efficient.
AdWords may be the Web's number one ad network, but it's not perfect.
One of the downsides is that unlike other networks, you can't see your
competitors' bids. Sometimes this is helpful in setting your price.
Yahoo Search Marketing
Google's number one, but Yahoo shouldn't be ignored. You should include
them too if you're going to get serious about PPC. An added bonus is
that Yahoo places your ads not only on their search engine results pages
but also on their high-quality information sites like CNN, ESPN and
Yahoo News where more people will see them.
You can now also place your ads on Yahoo's Local Advertising network.
Until recently, ad networks just worked nationally, but now you can
target a specific local area for your ads to reach.
There are a couple of things I really don't like about Yahoo Search
Marketing. For one thing, it takes you longer to get through the
approval process. But what really stinks is that if you target multiple
countries, languages or regions, you have to create a whole new account
for each. This means maintaining a bunch of accounts, which is a pain.
Facebook Ads
The whole Web seems to be going social and Facebook has become Google's
main competitor. They now offer Facebook ads and if you haven't taken
advantage of this ad network, I recommend it. It works the same way but
ads show up on people's Facebook profiles.
The really cool thing about Facebook Ads is that they let you target an
exact demographic perfectly. You can use anything at all in their
profile as a keyword or parameter for your ads. This includes age,
location and all the regular stuff, but also hobbies and interests,
political views, and absolutely anything they put in their profile
information.
You can also put pictures on your ads, which is really powerful. You can't do that with other ad networks.
Which ad network is the best? I'd recommend using all three. While
Google gets the most traffic, you're really missing out if you only use
it. Try all three and then track your results. You can always drop one
if it underperforms, but I'm willing to be you won't need to.
The key here is to test, and test again and again - find what works for you.
Article Source: http://www.eArticlesOnline.com
About the Author:
Toby Russell, Internet Marketer, Publisher & Property Investor
offers tried and tested methods to help you succeed on line. Get my FREE
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Which advertising medium do you find gives you the best results? Please share in the comments box below.
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