There are steps you can take to take your message to the Spam folder, not the Inbox Land Dreamer. Following the basic rules of e-mail marketing will add to your reputation as a trusted sender and avoid these problems. Here are 10 things you can do to help ensure that your message ends and you want them.
1. Get consent
2. Use the double selection in the model
3. Always include a resignation link
4. Do not send events to the old mailing list
5. Do not buy the database
6. Use an easily recognizable sender address
7. Do not use ...
8. Personalized information
9. Do not send large graphics
10. Test your communication design
1. Get consent
Having secure consent for you and your personal data Receiving mail is the foundation of effective email marketing. Do not send your newsletter to anyone who does not sign up to support your user list and give consent to receive your e-mail. In addition to being unethical and illegal, which would make the recipient, then who can tag your message as a response to spam.
2. Use the double selection in the model
Always ask new users to confirm their address to make sure your address on the registration form is correct and positive. If you do not ask this confirmation, you may make your user database add something that can instantly bounce and does not bring value to your address weak.
3. Always include a resignation link
It is quite natural that people sometimes change their minds about what they want to get, so do not feel so naive as to have each new user will be with you forever. It is in your interest to get people who are no longer interested in your offers to remove yourself from your mailing list because it does not make any sense for you to keep trying to convince people who do not listen. This is why you should always add visible resignation links to every message you send. If you do not do another invitation to the angry recipient, mark your e-mail as spam.
4. Do not send events to the old mailing list
In the course of a year, it's unusual that even 20% of the addresses in the database become invalid. The inbox fills up and people use other e-mail service providers to change jobs and simply open a new address. These inactive addresses can become a spam trap that is used to identify and block the sending of commercial mail while the recipient's consent is given to the sender. Do your best to keep your database up to date and get rid of the old, unresponsive addresses.
5. Do not buy the database
This is always a big reason for being a bad idea. First of all, you do not know the quality philosophy of the database you get, but it is safe to assume that it will be very low. Sending a text message to a non-active address, potentially bouncing, address and recipients who have not agreed to get your message (and may not know who you are) are not the recipe for success. Anyone who does get a message from you is likely to mark it as spam, it is because you get more of such a black trail is even worse, the more likely your future information will be directed to the spam folder.
6. Use an easily recognizable sender address
The sender address should allow the recipient to quickly and easily identify the source of the message. Obviously, they need to know who wrote to them. Otherwise, they will tend to treat the message as spam or some type of harassment and ignore it. This is best if it is the same as the reply address. Do not use No one can answer addresses like noreply@company.com
.
7. Do not use ...
Do not use all capital letters, a large number of exclamation points, or something similar to spam. The anti-spam filter scans the message for text and detects excessive or excessive use of the hat or font. The same applies to text that has too many exclamation points or question marks. Avoid words such as "sex", "pornography", "Viagra" and obviously "free", "click here", "bonus" and so on.
8. Personalized information
Using its own algorithm, the anti-spam filter analyzes the number of messages sent from one address to the same. Excessive numbers may result in being marked as spam. Personalize the news so that there is a presentation, and avoid the differences and differences between the questions.
9. Do not send large graphics
Messages are directed to the Junk E-mail folder because they contain graphics that are too large. Make sure your communication does not exceed 50 or 60 KB. In order to make it more splendid to get the chance to pass correctly, the graphic elements are divided into several parts.
Remember to keep the appropriate proportions of text, graphics, and photos not placed in your communication single. Also, avoid loading your messages down, there are many attachments, or even better, and do not use them at all.
10. Test your communication design
To ensure that your messages are delivered to the user's inbox and not get marked by the spam filter, always send a test email to your account as part of the testing process.
You can also use this to alert you to potential spam-specific tools that you like before sending mail to SpamAssassin. Use them to solve problems, and help your message reach its target audience, rather than landing in the spam folder.
Source
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